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Research papers

Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre

The present stage you can characterise as initial stage of research work. In our opinion it will be necessary to use stochastic processes in the analysis of brand-switching.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jurgen U. Lorenzi
November 1, 1968
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Citation

Lorenzi, J. U. (1968a, November 01). Contribution of discussion to the papers of Mr. Ehrenberg and Mr. Hamre. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/contribution-of-discussion-to-the-papers-of-mr-ehrenberg-and-mr-hamre